Love every inch of yourself.

We’re a lifestyle brand empowering people to live happy, active and healthy lives.


We make ultra-comfortable high quality lifestyle clothing that are designed to last.

Our philosophy

We at Pepe strive to create hyper wearable innerwear, which fit into a myriad of personal style spectrums, while delivering high value and commanding attention. Our designs seek to be minimal, sometimes vintage inspirations, and touches of bold colours and unique visual patterns.

Why our products?

Good for you

Our products are designed keeping in mind the kind of active lives we lead today

Attention to detail

We source the highest quality raw materials and passionately create unique designs that stand out

Built for hyperuse

Soft to skin materials that fade in the background and give you that wonderful weightless feeling

Our legacy

Born in 1973 on the streets of Portobello, and worn in the world today, Pepe Jeans London has pioneered in denim and set trends year after year. But today, on this epic journey we come to the realisation that confidence is forged within. For that very reason, Pepe Jeans Innerwear serves to reinvent clothing that brings out real self-assurance. The iconic brand is here to thrill with its modern innerwear.

Our range of inner apparel includes innerwear, loungewear and socks. It is the work of premium craftsmanship and progressive designs, at par with an international sensibility. Browse through and be more iconic with us.

You shouldn’t have to choose between what looks great, feels great and comfort.

- Suresh Nambiar

Join the tribe!

Sign up to hear about the latest news and exclusive offers

Thank you!